my story

A professional Finished Artist (Print Production) and Designer from Cape Town, South Africa.

I specialize in print production and designing covering a range of channels including retail 

in-store POS, through-the-line outdoor, indoor signage, print and press ads to handmade invitations.

I am a vibrant, energetic yet simple person who enjoys the finer things in life, which I intrinsically inject into my work. Success is not the key to happiness, rather, happiness is the key to success;
I have a firm belief that if you love what you are doing, you will be successful. I believe that challenges need to be recognized and overcome, as they make us stronger, wiser and help us
find the goals we have set. 

I started my career in 1999 and have enjoyed every challenge. It all started with personalized wines, wedding invitations, brochures, adverts, and annual reports for the Cancer Association.
Then I moved onto the promotional industry, which brought new insight, and then onto Finished Art (Print Production), which has further enhanced my abilities. This chapter has taught me to be extremely powerful when creating finished artwork or just designing. It demands knowledge and skills that require me to continuously rise above the occasion and deliver work of the highest quality. This is one of the main reasons why I love being a designer - the pursuit of perfection. I enjoy helping make the Creatives visions come to life. With the industry moving into the digital era, I have taken the opportunity to upskill myself in the digital design world - a learning process I am enjoying.

Every day brings a new challenge and learning experience. That is why no matter how big or small the job, I always aim for excellence. My motivation and inspiration to fulfill my duties is enthusiasm and passion; designing requires knowledge, but enthusiasm pulls the switch.

Vision, strength, integrity, creativity, curiosity and motivation, I blend them all in my work.